Hvisk

WHO ARE WE? HVISK is a Danish fashion brand, based in Copenhagen. We specialize in designing playful and colorful bags. At HVISK we are a young team with creative minds and we are rapidly growing. We are constantly working on how we can be and do better – rethinking our design, optimizing our production and minimizing our impact on the environment. It’s important to us to keep developing new and more conscious ways of working to improve our products and our work in practice.

WHAT DO WE DO? Our ambition is to design bags that are playful, colorful and unique - made of high-quality materials. Every season we try to renew and challenge ourselves. We introduce new styles, new fabrics and new colors that combined tells a story. We get inspired by our vibrant surroundings in Copenhagen, and by other places that reflects the HVISK DNA. OUR RESPONSIBILLITY As a fashion brand, we are aware that it is challenging to become 100% sustainable, but we feel that it is our responsibility to do our best to minimize our impact. Our first initiative was to become PETA certified as a vegan brand. We are committed to not using leather materials for our products, as we continue to explore new ways to produce and design. This is already embedded in our core, visions and values – and we strive to be transparent and honest in everything we do, so we maintain our status as an authentic brand. Our second initiative was to start working with recycled materials. We always knew that we wanted to work with recycled materials and found that recycled nylon made for a great alternative to our nylon bag selection. The recycled nylon is made from bottles and other recycled plastic waste, all found and recycled in China, and the material has been inspected and assessed in accordance with the Global Recycled Standard. The Global Recycled Standard is an international standard that sets requirements for third-part certification of e.g. recycled content. Our third and most recent initiative is an introduction to our new material, RESPONSIBLE. Our RESPONSIBLE material is a REACH certified PU. REACH is an EU regulation concerning the Registration, Evaluation, Authorization and restriction of Chemicals. This ensures high level protection for all human health and the environment, from production to end use. The PU used is a newly developed microfiber synthetic leather, which means the entire process has been changed in order to be approved as a REACH material. Not only does the material meet all standards of REACH, it is also four times stronger than regular PU, making the material extremely durable and the lifespan much longer. Our microfiber material uses a different softener at the end of production, making hand feel and grain appearance incredibly authentic when comparing it to real leather. Photo credit: Hvisk