Indosole

The idea of turning tires into soles came from the Indonesian people. Through ingenuity they, like many cultures around the world, managed to turn trash into something functional and new. Each year 1.5 billion tires are being discarded worldwide. These tires never decompose and are a breeding ground for deadly diseases: dengue, malaria, and zika. Indosole has prevented over 100,000 tires from landfills and given them new life as soles for our footwear. Indosole is a certified B Corporation. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

In 2004, founder Kyle Parson came into contact with billions of used car tires while travelling through Indonesia. Car tires are a breeding ground for deadly diseases and have a major impact on our environment. Indosole has found a better solution to this problem by recycling them and then using them as the basis for the outsole of all slippers. Indosole's mission is to inspire people to lead a more conscious life at every step they take. Indosole, has just launched a new collection, called “The Lost Sole”. Each year, millions of sneakers from major footwear manufacturers are produced in Indonesia, where the brand is based. There are always defects in the mass production of products. Those defects usually end up in landfill and even worse are being burned as a cheap source of fuel. Indosoles’ obligation was to adopt these LOST SOLES, preventing them from ending up in landfills and giving them a new life as soles. Using the same process in pulverizing our tires, we are now intercepting sneaker parts (from major footwear brands) and getting them on the streets as a fresh pair of Indosole sandals. Indosole Europe | @indosole | #soleswithsoul Wholesale E: jurre@indosoleeurope.com Photo credit: Indosole