Inouitoosh

Inouïtoosh adventure began in a small shop in St Valery, facing the Somme bay and jaw-dropping landscape. Using this unique natural panorama as inspiration, Lise Guitton and Mathilde Bon created Inouitoosh. Inouitoosh gets inspiration in la Baie de Somme, known as one of the most stunning bays in the world. Its unique landscapes, atmosphere and colour range make the identity of the brand very personal. From this inspiration, a rich and dreamlike universe was born, with its mix of exotic touches and French elegance; each scarf is designed like a painting and tells a story.

This year Inouitoosh becomes Inoui Editions, following the tradition of French textile and drawing publishers. At the intersection of enlightened modernity and extravagant classicism, our accessories are adaptable to everyone’s way of life in either hemisphere. Inoui Editions is inspired by the feeling we get looking out into the Somme bay from our old boathouse in Saint Valery. We bring this spirit to our first Parisian shop on Rue de l’Odéon, in the heart of a creative district dear to artists and makers of words and things. Inoui Editions’ designs stand at the crossroads of engraving and painting, and we create our figurative patterns to tell stories. Imagining, drawing, sharing. Wholesale E: support@inoui-editions.com Photo credit: Inouitoosh