IRO

IRO is a Paris based womenswear and menswear brand founded by Laurent and Arik Bitton - both come from the music industry. Back in 2005, they decided to channel their love of rock music into a different medium: fashion. Inspired by the assertive and cool women in their circle of friends who had an original sense of style, they created a clothing line that had a distinct vintage feel and at the same time mirrored nonchalant, easy chic style .The first IRO store opened in 2006 Saint Germain des prés on rue des Saint Pères . The company continues nowadays to expand with great success in Europe, US and Asia.

Photo credit: IRO