Joseph

Joseph is a fashion brand and retail chain that was established in London by Moroccan entrepreneur Joseph Ettedgui and his family in 1972. The brand clothing began with distinctive knitwear and went on to include women’s clothing, perfume, homewares, and Joe's restaurants. Joseph has been the recipient of a number of British Fashion Awards, including Knitwear Design of the Year four times between 1990 and 1994 and a British Fashion Award in 2000 presented by Cherie Blair. In 2013 Joseph announced that it would be appearing at London Fashion Week in February 2014, with five of its designers creating product for the catwalk show. It also appeared at London Fashion Week in autumn 2014