KAPORAL

In 1979, the Mc Lem family, Marseille entrepreneurs, created a company specializing in denim: Mc LEM sas. The meeting with Anthony Birgin, designer and craftsman,

marks the beginning of a flourishing partnership. His original jeans, in tune with the times and at low prices, are very popular with young people. The feminine line is called Miss Mc LEM and the masculine line Mc LEM JEANS. In 1991, the Marseille basin was shaken by increased competition from Chinese production. Mc LEM does not escape this twist of fate. The family sells its wholesaler activity and converts into the DENIM web. In 1993, Mc LEM refocused the company's activity in the production of canvas from Morocco. Faithful to its values, to the integrity and the requirement which forged its reputation, it recreates on the other side of the Mediterranean, with new partners, the authentic spirit of Marseille textiles and then renews with success. The beginning of the 2000s was marked by the reign of the Italian jeanneurs who imposed their style with low-waisted cuts and the trend of fading and pieces sold for nearly 200 euros. With its know-how and its family heritage, the Mc LEM family has an intuition. There is room in this market for fashionable, good quality jeans at an affordable price. In 2004, bubbling over with ideas, she decided to go on the market. Surrounded by enthusiastic and creative stylists, she created the KAPORAL brand. The beginning of the 2000s was marked by the reign of the Italian jeanneurs who imposed their style with low-waisted cuts and the trend of fading and pieces sold for nearly 200 euros. With its know-how and its family heritage, the Mc LEM family has an intuition. There is room in this market for fashionable, good quality jeans at an affordable price. In 2004, bubbling over with ideas, she decided to go on the market. Surrounded by enthusiastic and creative stylists, she created the KAPORAL brand. The beginning of the 2000s was marked by the reign of the Italian jeanneurs who imposed their style with low-waisted cuts and the trend of fading and pieces sold for nearly 200 euros. With its know-how and its family heritage, the Mc LEM family has an intuition. There is room in this market for fashionable, good quality jeans at an affordable price. In 2004, bubbling over with ideas, she decided to go on the market. Surrounded by enthusiastic and creative stylists, she created the KAPORAL brand. Photo credit: Courtesy of KAPORAL