Kappa

The sports fashion brand Kappa was founded in Turin (Italy) in 1967. In the 1970s, the owner of Kappa decided to create a new logo for his company. He placed particular emphasis on incorporating human traits into the logo. More or less by chance, a picture was taken of two models during a photo shoot, who were sitting back to back and recovering from the stress in the studio. Today this logo symbolizes the mutual fairness and recognition of men and women in sport and in everyday challenges. As a global sports fashion brand, Kappa advocates this positive attitude, which is communicated with the slogan “Stay sporty” or “be a good sport”. Sponsorship began in the late 1970s and Kappa reacted quickly. For Juventus Turin, Kappa becomes the first ever sponsor of an Italian soccer team. Technical sponsorships for other successful clubs soon followed: AC Milan, FC Barcelona, ​​AS Roma and Ajax Amsterdam - they are all winners of the most important club cups in Europe.

In 1981 Kappa became one of the main sponsors of the New York Marathon, from 1983 a 10-year liaison with the US athlete began, at the 1984 Olympic Games in Los Angeles and 1988 in Seoul and at the Goodwill Games in 1986 and 1990 in Moscow and Seattle Fought for fame and honor in Kappa clothing and shoes. Top athletes such as Carl Lewis, Edwin Moses, Florence Griffith-Joyner and Jackie Joyner-Kersee won numerous medals. In 1995 the brand underwent a relaunch, whereby the authentic sports orientation remained - so the national teams from Jamaica and South Africa as well as other top European teams such as AS Monaco joined the Kappa family. Fashion trends from the homeland of Italy also flowed into the sports collections. In 2000, Kappa was the first sports fashion brand to develop a body-hugging soccer jersey that caused a sensation for the first time at the 2000 European Championships when it was used by the Italian national team with the slogan “Stop Stopping”. The idea behind this was that the players can no longer be held so easily by the opponent on the jersey, or that holding on to the jersey is easier for the referee to recognize. Secondly, of course, the special functional and design-related aspects of the body-hugging cut played a major role, which were continuously developed in the course of the partnership with the various national and club teams. After the various stages of evolution of the jersey with the descriptive name "Kool Kombat", this item is one of the most sought-after collector's items among fans today. Since 2000, Kappa has been the official supplier of well-known Bundesliga clubs such as FC St. Pauli, 1. FC Kaiserslautern, 1860 Munich, Werder Bremen, Borussia Dortmund, VfL Wolfsburg and Borussia Mönchengladbach. Together with BVB and Werder Bremen, the win of the double (cup win and championship) could be celebrated. In the brand new outfit from Kappa, VfL Wolfsburg was also able to celebrate the first DFB Cup victory in the club's history. Kappa Germany is part of the Schmidt Group . The Schmidt Group is a traditional family company based in Norderstedt near Hamburg. The company was founded in 1906. When the company was founded, the import of cotton from India and Pakistan was the company's core business. This many years of experience in the textile sector was paired with innovative product development, efficient logistics and state-of-the-art information technology. Today the Schmidt Group is a modern textile service provider with a Hanseatic tradition. Wholesale E: service@kappa-shop.de P: +49 (0) 40 53413 5254 Photo credit: Kappa