Lafuma

In 1930, three brothers – Alfred, Victor and Gabriel Lafuma – created a namesake brand in their small workshop in Anneyron, Drôme county, southeast France. By inventing the metal frame, they revolutionised the backpack. This model, used by France’s first recipients of paid leave, became the icon of a new carefree spirit and was a feature of early leisure activities. This background has earned it a special place in the hearts of French people and of adventurers the world over.

Since 1930, we have revisited our collection and updated our products. Our values, however, have stayed the same: authenticity, sharing and accessibility are at the heart of our daily work. In the 1990s, we embraced two further values: protecting our playgrounds, and raising awareness of the need to enjoy leisure responsibly. We share this vision with each member of our community, mindful of offering future generations the inspirational feeling of the great outdoors. This background has fostered our taste for adventures – and whether they are ordinary or extraordinary, in the mountains or the city, and in daily life or on your travels, Lafuma is your loyal companion, inviting you to take off: “Away has never been so close”. Wholesale P: +49 8036-94394-09 E: service-client@lafuma.fr Photo credit: Lafuma