Lions Fashion Group B.V.

At Lions Fashion Group, our values define how we grow, collaborate and create impact. They are the foundation of our collective and the compass that guides every brand in our ecosystem. We believe in collective strength. Just like a pride of lions, our brands thrive independently yet move stronger together. By fostering partnerships across fashion, lifestyle and sports, we build networks that amplify creativity, drive innovation and create long-term impact. Progress is built on curiosity and bold ideas. We embrace data, technology and AI not as ends in themselves, but as tools to empower next-gen brands. Innovation at Lions Fashion Group means finding smarter, faster and more sustainable ways to grow without losing authenticity. We think big, but keep our feet on the ground. Ambition for us is not about size alone, but about vision, courage and the determination to move beyond boundaries. Every brand in our group is encouraged to pursue growth that is both meaningful and future-proof. Transparency and authenticity are at the heart of everything we do. We value honesty in relationships, openness in collaboration and integrity in execution. Sincerity ensures that trust becomes not just a principle, but a daily practice. Great brands are not built overnight. Persistence is about resilience, consistency and the will to keep moving forward. It is this perseverance that allows our brands to grow stronger over time, with both stability and adaptability.