Lolly's Laundry

Twenty years ago, Kamilla Byriel started Lollys Laundry in Copenhagen with a simple dream: to create clothes with personality, pieces you love, wear and keep coming back to. People often ask her: Who is Lolly? Lolly can be anyone. Bold, playful, colourful, or simply herself. And why Laundry? Because the pieces you love the most are the ones that always seem to find their way back into the laundry basket. Now, twenty years later, the idea is still the same. Because Lollys Laundry has never just been about clothes. It's about the women who wear them: their personality, their confidence, their individuality and the way they make every piece their own. She is incredibly grateful for these 20 years. For every woman who has worn Lollys Laundry, supported the brand, believed in it and been part of the journey.

Photo credit: Courtesy of Lolly's Laundry