LVFD London

Driven by the desire for expressing feelings and inspirations from living in the City of London, Lucie Vaclav's LVFD LONDON fashion brand creates and opulent and chic aesthetic. Feminine cuts of garments, fluid fabrics, sequins, and unique prints define the powerful, yet romantic style of Lucie's fashion. Each collection is inspired by the previous one, characterised by a precise sense of reinvention to create garments with versatility and uniqueness at the fore.

Lucie's main objective for the new QQBH collection was to combine hard and soft materials, with the sole purpose of reminding us of the two sides of our lives - the beautiful and the melancholic. As such, persistent in the theme of juxtaposition, different and contrasting materials, fabrics and clothes, such as vinyl and tulle, are combined together. LVFD LONDON garments have been worn and favoured by many signers and celebrities across the world, such as Becky Hill, Raya Abirached, and Drew Barrymore. Wholesale E: ilove@lvfdlondon.com Photo credit: LVFD London