Milano Italy

THE ENTERPRISE The Milano Italy brand was founded in 2008 by the owners Thomas Engel and Yasin Safak and, under the ambitious managing director Hans Schmitt and his professional team, quickly became a fixture in the blouse segment. As Head of Brands, Nelvesa Muminovic has been responsible for brand conception, brand management, marketing and sales since April 2016. The strengths of the dynamic fashion company from Mönchengladbach lie in the product know-how, the reliable fit expertise and the trend orientation for the target customer in the segment of the modern fashionable middle. Milano Italy follows the call of the market for a sophisticated, adult collection for high-quality specialist retailers. PRODUCT PERFORMANCE Milano Italy is an important partner of the European specialist retail trade in its core competence blouse and receives top marks for the expressive designs, as well as for the sporty implementation of the trend themes in a reliable fit at an attractive price. The expansion of the range to include the knitwear / shirt segment has strengthened the brand profile and, for many retailers, is a response to the current change in product ranges. Strong shirt blouse shapes, collarless blouse variants, blouse shirts and casual knitwear are ambassadors for the casual look and strengthen the modernity and individuality of the ranges. Meaningful individual parts which, when combined, are important elements of new worlds of competence. The demand of the middle market for a modern, casual, adult and reliable top collection is great. As an established product specialist, Milano Italy enjoys the best sales values ​​and therefore great sympathy among its trading partners. In addition to the exceptional product performance of the collection, the company offers its trading partners SPECIALS with an increased calculation factor and exceptional presentation at the POS. The Milano Italy team is particularly proud of the fair production standards with the motto “designed & produced under european conditions”. BRAND MESSAGE Milano Italy delights self-confident women with style. The foundation of the collection is the unmistakably feminine, casual silhouette. Expressive prints and designs seduce and trigger the buying impulse. The unusual use of details deliberately breaks femininity and creates the unique Milano Italy styles. Milano Italy distinguishes itself through the high demands on design, fit and quality and has a special place in every successful range. The magic of the collection lies in the balance of femininity, strong designs, casual implementation and the irresistible prices.