MINI A TURE

We had a dream when my husband, two friends and I launched MINI A TURE in 2002. A dream and an ambition to create a high-quality fashion brand for children with a unique design, innovative technology, and the best materials to create a brand that is much more than just children's clothing. My husband and I have three children: two girls in their early 20s and an 11-year-old boy. Our children today live very differently than they did in the past, and many are spending more and more time on indoor pursuits and digital media.

We want to help teach our children to take care of nature and help them feel at home in it. With the right clothing, we are sure that most children can learn to love nature regardless of the season and weather and get a desire to spend quality time in it by themselves and with their loved ones. We believe that children should be free, confident, and happy. They must have the freedom to stand by themselves and have the courage and strength to stand up for others. Freedom to move effortlessly through life and playfully embrace the world with an open mind. All children must be recognized as the unique human-being they each are, and they must have faith in themselves. Small is Free. We are inspired by children's imagination. Their sense of creativity and their authentic curiosity about life. Their way of creating astonishing universes and stories that do not always make sense to adults. With MINI A TURE, we want children to express themselves in their very own way. We do not compromise on either trends or freedom of movement. The very small details count. Small is cool. With our Scandinavian roots, we know how changing weather conditions require appropriate clothing. From the magical, bright, and warm summer days to the cozy, cold and dark winter evenings - our children must always be dressed to meet the world. Small is Adventurous. We value honesty, responsibility, and thorough work. All our suppliers and resellers are carefully selected according to their commitment to quality and craftsmanship as well as their assurance of proper working conditions for all employees. We cherish the memories of childhood, the scratched knees, the smell of playhouse and the feeling of delicate falling snowflakes melting on the tongue. Small is Imaginative. The dream has come true. Wholesale P: + 45 55 56 40 75 E: web@miniature.dk Photo credit: MINI A TURE