Name it

At NAME IT we design beautiful and affordable children's clothing for children who know what they want. Denim often plays the leading role in our collections and we always give the highest priority to safety, comfort and quality.

NAME IT has been designing contemporary and affordable clothing for kids, tweens and teens for over 30 years. In our collections we emphasize personal looks that are based on the latest trends. - NAME IT consists of four sub-brands: baby, mini, kids and LMTD. LMTD is our newest addition that focuses on the style-conscious t (w) one. We are inspired by the directness of children and always try to see the world through their eyes. Photo credit: Courtesy of Name it