Princesse Tam Tam

Princesse tam.tam is a french company specialized in the underwear, swimwear and homewear. The two sisters Loumia and Shama Hiridjee, of Indian origins, founded the label in 1985. The name of the company comes from the movie Princesse Tamtam directed by Edmond T. Gréville, where we can see Joséphine Baker in underwear. In 2005, Pincesse Tamtam is sold to the group Fast Retailing, owner of Uniqlo. At that time, the label is the third french retail chain in number of shops. In 2012, Princesse Tamtam is the second biggest french underwear group after Etam.