Red or Dead

Red or dead is a clothing brand started in 1982 by Wayne Andrew Hemingway Esq & Geraldine Hemingway. At that time, the couple needed money. So they tried selling their own clothes on Camden market. The sell has been a success. In 1983 they opened a store in Kensington, selling self-made clothing realized by Geraldine. Still in 1983 they launched the first Red or Dead collection. It is in 1984 that the label started the footwear production. Red or Dead has been bought by the group Pentland Brands Plc. Today Red or Dead sells footwear, designer optical frames, sunglasses, watches and fashion bags.