Replay

EANS ARE MORE THAN JUST A PIECE OF CLOTHING. They do not only last for a season. Jeans blend with the body, are moulded by the body into an indissoluble whole, becoming one with the wearer in a sublime symbiosis. Jeans reflect just who we are – slipped on in seconds, shaped over the years as the fabric adapts to and enhances every single curve and fold. This is why they’re so sexy. This is why they’re still so rebellious, still a symbol of dressing and thinking outside the box. Above all, this is what makes them so unique. No two pairs are ever the same, just as no two people are ever the same. Yet there’s nothing haute couture or high class about jeans. They’re democratic.

FASHION BOX SPA Innovative flair, characteristic Italian design and the superb quality of its products, have always been three cornerstones of Fashion Box S.p.A.’s philosophy. In addition to distinctive skill and expertise, this has made the Italian group a major player in international denim styling and production. This combination of vast experience and advanced know-how, together with constant research for a unique style and sophisticated manufacturing techniques, makes up the intrinsic value of Fashion Box’s items of clothing. For this reason, the majority of the company’s investments is focussed on styling research and on R&D applied to manufacturing techniques especially in terms of eco-sustainability and respect for the environment Trading under the brands REPLAY, REPLAY&SONS, and WE ARE REPLAY, the Italian group creates, promotes and distributes casual wear, accessories and footwear for men, women and children. Brand extension projects, including eyewear and the Replay perfume lines, are entrusted to license partners. In 1978 visionary entrepreneur Claudio Buziol registered the Replay brand. In 1981 he founded the company Fashion Box based in the hilltop town of Asolo (Treviso), a place of worldwide renown for creativity, which has been the synonym for the highest standards in the denim sector for more than 30 years. Since its foundation, Fashion Box has developed, and stuck to, its key strategy: product vision, expansion into new markets and increasing control of the distribution network. As a result, Fashion Box is now prominent in all European markets, the Middle East, Asia, America and Africa in over 50 countries, with the wholesale and shop in shop distribution network boasting 4,000 sales outlets with 105 retail stores and 125 corners. Exports account for 90,5% of the turnover. Photo credit: Replay