ROTATE

ROTATE is a Copenhagen-based brand from Birger Christensen Collective, founded in 2018 by Danish creatives Jeanette Madsen and Thora Valdimars. Known for its confident, feminine aesthetic, ROTATE redefines occasionalwear with a bold mix of glamorous silhouettes, elevated tailoring and statement details. In 2024, ROTATE opened its first flagship store in central Copenhagen, designed as a physical extension of the brand’s identity. As it continues to grow its direct-to-consumer business, ROTATE remains driven by the founders’ vision: creating standout pieces for modern women who dress with purpose, confidence, and a sense of fun.

Photo credit: ROTATE Wholesale E: sales@birger-christensen.com PR: pr@birger-christensen.com