Russell Athletic

Russell Athletic is a sport fashion brand. The label exists for over 100 years and belongs to Russel Brands LCC. Since its creation in 1902, Russell Athletics is dedicated to bringing the best designed apparel for all athletes. Nowadays, the company is focused in sponsoring minor leagues and universities. Russel Atheltics is currently the sponsor of all the teams of the Arena Football League, Little League Baseball and of the Harlem Globetrtotters basketball team.

From the inventor of the sweatshirt, Russell Athletic has revolutionised the way we dress through the fashionisation of authentic American varsity style over its 120 year history. For Autunn/Winter 2023, Russell Athletic stays a step ahead in streetwear by making its men's and women's collections unisex with fits, silhouettes and design details that blur the gender divide. The brand's iconic sweatshirt is the focus of the collection: made in quality iersey and fluid shapes that drape to an oversized look for women and present a softer alternative for men. Paired with these are lean track and gently flared jazz pants with sartorial details such as double-rib ankle cuffs, draw-cord waistbands and side pockets. Hoodies with large front pouches along with zip-through gilets and nostalgic bomber jackets complete this range offorever garments for modern lifestyles. Every new Russell Athletic collection brings a fresh take on its famous Eagle R logo and the enduring iconography of American collegiate culture. For this season, the brand has developed a variety of graphic expressions, formats and techniques- from jacquard to multi-coloured embroideries and non-PVC prints that render the designs with an on-trend artisanal quality. The leitmotif of the collection is the return of the tiger, an image that formed part of the early archive of Russell Athletic American college football apparel. In the same spirit, the chromatic palette for Autumn/Winter 2023 swings between the classic collegiate tones of navy blue, grey mélange and ivory to ash blue, dill green, woody yellows, new browns as well as crafted tie- dye finishes. Strong on detail and high in quality, Russell Athletic once again combines the brand's inherent authenticity with a fashion-forward ethos to bring an exciting new proposal in unisex casualwear for Autumn/Winter 2023.