SAKS POTTS

Founded in 2014 by childhood best friends Cathrine Saks and Barbara Potts, Saks Potts began with a single mission: to inject vibrant, flamboyant energy into the traditionally minimalist landscape of Scandinavian fashion. Launched when the founders were just 19 and 20 years old, the brand skyrocketed to global "It-girl" status through its iconic Foxy Coat—a belted leather trench trimmed in lush, candy-colored fox fur. Worn by the likes of Kendall Jenner, Rihanna, and Bella Hadid, the label successfully blended 90s nostalgia with a modern, effortless cool. Over a decade, the brand evolved from a cult-favorite outerwear label into a sophisticated, full-wardrobe lifestyle brand, emphasizing high-quality Italian fabrics and functional Danish design. In 2024, after ten years of defining the "Copenhagen Look," the founders announced the brand would conclude its journey in Spring 2025, choosing to exit at the height of its creative influence.