Sergent Major

Once upon a time, Sergent Major... Being a child is about having dreams. Being an adult is about realising them. This could easily be the motto of Paul Zemmour, the founder of the Sergent Major brand. He created the label in 1987 in a nod to the classic fountain pen of the same name, used by generations of French schoolchildren. It has allowed him to embody the values he so believes in: childhood above all, along with careful craftsmanship and affordable elegance. From the cuts to the quality of the fabrics, the attention paid to the finishes and details, and the harmony of the colours, the outfits created and the prices of each piece are a reflection of the brand's values and have contributed to its success worldwide. From a dream came a story. From this story many others will be born.

Our values At Sergent Major, we let kids be kids! By this we mean that children should be allowed to dress like children, in a combination of style and comfort. Children can let their imagination run free, so they can flourish without limitation and enjoy their childhood to the full. Sergent Major, a brand that inspires imagination and dreams: for children to flourish, and grown-ups to enjoy. In four words, our values are: Fantasy / Complicity / Creativity / Quality Photo credit Sergent Major