Smitten

SMITTEN means "torn, enchanted" in the American. And that's exactly how I feel when I discover traditional, authentic patterns, colors, materials - in short, the beauties of ethnic craftsmanship all over the world.

It all started when I worked for twelve years in London and the USA as an art director for an international book publisher for lifestyle books. At trade fairs in the USA, I discovered beautiful handmade products from different countries. When I was back in Germany and wore embroidered belts Peru belts from Peru, I was approached by women about the beautiful belts and I realized that I was not the only fan. As a graphic designer, it was not difficult for me to design a website with my finds, on which I also depicted the belt. It didn't take long and the first fashion boutiques wanted to include these colorful eye-catchers in their offer. This was followed by my first CPD fair in Düsseldorf, where I presented the first Peru belts and received many orders - the Smitten wholesale and webshop was born. Photo credit: Smitten