The Data Fashion Brief

The Data Fashion Brief explains trends and brand performance through a data lens. Founded by Carmen Martinez-Ferrer, a Senior Data Analyst at a global fashion marketplace in London, the platform sits at the intersection of fashion and analytics, decoding the industry from a different angle. Fashion is the consequence of how society feels, thinks, and behaves. By combining fashion with data analytics, she uncovers the signals behind demand spikes, brand heat, and emerging shifts, transforming them into measurable narratives. Because in the fashion industry, intuition may start the conversation, but data validates the shift and drives the strategy.