The Shirt Project

With “The Shirt Project,” a still-young contemporary casual label has made itself visibly known to the premium retail sector over the past three years. The brand consistently designs its collections in drops, sharpening its brand identity through strong typographic statements, stripes, sweaters, and shirts, while staying close to a customer who is looking for good-mood fashion without feeling dressed up in costume. She loves layering with a clear casual-chic edge and wants uncomplicated looks with a cool, effortless ease. Three delivery dates, complemented by a continuous foundation of basics and accessories, make the collections a cohesive overall story, clearly positioned, strong in assortment, and highly relevant for sell-through in premium retail.

Wholesale Stein Mode & Bodywear GmbH | Leonhard-Strell-Straße 11 | D-85540 Haar/Gronsdorf Managing Director: Thomas Pahl | Sabine Pahl | Phone +49 (0) 89 550 606 26 | Mail: thomas.pahl@steinmode.com