Understatement

Understatement is a Swedish, female-founded force of change, dedicated to redefining women’s underwear. We want to contribute to a world where women can be whomever they want, free to express themselves and their bodies. Simply put: We make underwear that feels as good as it looks. Our journey began in 2017, when Swedish duo Marie Stolt and Maria Lager founded Understatement with the vision to turn an everyday necessity into a statement piece from under, ruled by boosting comfort and confidence. In the spring of 2020, Yvet Malmveld joined the two, and the founding team was complete.

We celebrate body acceptance and want to be a platform to make each other feel empowered, confident, and comfortable. Boosting each other to live life. Because it is real people who buy the products we create, and it is real people who make our community what it is. We don’t retouch our models in photos and videos, because why would we? Our underwear is made to embrace every curve. There are people behind the clothes we make, so we put them first. We’re committed to challenging industry norms and walking the talk by taking social and environmental responsibility. 40% of our assortment today is made with sustainable fibers. Our largest manufacturing partners are located in Europe (Estonia and Turkey). They are female-run and certified for social and environmental compliance and share our vision to empower women and work towards gender equality. Wholesale E: wholesale@understatement.se Photo credit: Understatement