Voi Jeans

Voi Jeans is the denim brand created in 1988 in Lancashire by 3 brothers Firoz, Asif and Rizwan Bux when they saw the gap in the denim wear industry and decided to start a much engineered denim range. The name Voi was decided during a family trip in Italy, Voi, standing for 'YOU” in Italian. Voi Jeans is now owned by the Rhodi Group. The collection consits of men and womenswear, accessories and footwear.