VOYAR LA RUE

In 2015, Emma van Straaten, the face of Voyar La Rue, wanted to expand her passion for fashion. So why not start her own clothing line?! What is the demand for at that moment? Beautiful t-shirts and sweats with cool texts, that was it! This is how the line Voyar La Rue is created. Fashion changes fast and so is the demand for clothing. Three years later, Jill de Roever joins the team of Voyar La Rue and changes course. There is a demand for clothing in the middle segment, a gap that need the be filled and to which she responded very well. The ‘’girl’’ that VLR was before, has now become a grown woman, she has to keep up with the times. This woman want affordable clothing with a high end look! The fast fashion collections become pre-order collections and the company’s image went with this woman as well. We really want to radiate fashion! Th VLR woman is the 3-/35+ woman who wants to be feminine, but also want to shown sex appeal. Because which woman would not want to feel beautiful in het outfit and show this in all kinds of ways?! A total collection for (almost) all occasions and which can be combined endlessly. Do you want to look good at the office, but want to wear the same outfit to the party that follows the same day? Everything is possible within the collections.VLR offers 6 collections per year; .spring .summer .high summer .fall .winter .party

A Dutch brand with a real Dutch fit (we can serve the Dutch woman well), but with a French name and a frivolous appearance. An extensive total collection where beautiful styles are offered. Eternal combinations possible because of the uni’s and prints, which are divided into themes. A collection with a clear story and for every woman; does she want s that lovely stretch denim, combined with the print blouse and a beautiful knit? VLR offers this! All facets of the company take place for the beautiful building in Amsterdam Zuid-Oost. The office is full of inspiration for the upcoming collections and is the next delivery coming? Just roll up your sleeves, we will all get to work. At VLR we want to be a close team that support each other. Do we need something from stock, the press comes to borrow something for influencers or shoots We have everything within reach. Our Head office is based in Amsterdam Zuid-Oost. Interested? Contact our Commercial Director for some more information: Voyar La Rue BV Hoogoorddreef 73A 1101 BB Amsterdam The Netherlands Tel: 0031 20 362 19 51 Mail: jill@voyarlarue.com Website: www.voyarlarue.com Photo credit: Courtesy of VOYAR LA RUE