Won Hundred

Won Hundred is a Copenhagen-based fashion brand founded in 2004 by Nikolaj Nielsen. With roots in denim, strong craftsmanship, and an emphasis on producing high-quality garments, the brand creates ready-to-wear fashion collections and denim assortments for female and male consumers at affordable prices. The vision is to create long-lasting garments and products with attention to design and wearability, and the goal is to create wearable pieces regardless of age or sex.

Through long-lasting partnerships and the support of its manufacturers, Won Hundred is determined to ensure that all products comply with quality testing. With trusted partners in Italy, the entire denim production is sourced using only organic cotton and washed by some of the best laundries in the industry. The fashion and textile industry faces many challenges in terms of ethics and corporate social responsibility. Won Hundred believes that the company's size should never be an excuse for not practicing responsible and ethical business. The latest initiative is the 'Green Cross' label which indicates that the garment comes from organic material. Won Hundred's mission is to pursue and represent further sustainable initiatives over time that contribute to a more responsible and ethical approach to business. Photo credit: Won Hundred