Yoek

This is YOEK - where confidence knows no bounds, and style knows no size. YOEK is more than a fashion label: it’s an ode to curves and a celebration of what makes you, you

This year, in 2025, we celebrate 40 years of YOEK. At the end of the previous year, we felt it was high time the YOEK brand received a fresh, new look. Therefore, we happily launched our rebranding including a new logo, fresh brand identity with storytelling in focus and delivery drops. But besides that the most crucial thing is that we continue crafting beautiful new collections. For four decades, we’ve been honoured to dress women in styles that embrace curves, inspire confidence, and celebrate the joy of life. As we approached this milestone, we’re deeply grateful for the trust our valued customers and the YOEK community—have placed in us. Looking ahead, we remain fully committed to inclusivity by designing perfect-fit styles for fuller figures. While our new look reflects our evolution, our core values, dedication to craft, and commitment remain unchanged. The brand architecture of YOEK has been refined into three collections: YOEK, YOEK black label, and YOEK essentials. With the introduction of YOEK essentials, we have launched a permanent collection of versatile basics that will be available year-round. Next to these core collections, we have launched an accessory line, including bags, to enhance our seasonal looks and in order to meet customer demands. Central to YOEK’s rebranding is a storytelling approach, launching curated collections that keep customers engaged with up-to-date, trendy offerings. Each collection is designed with themes in mind resonating with customers, offering YOEK enthusiasts a chance to connect with the brand on a personal level. In order to connect to new target groups and to step out of our comfort zone, YOEK will launch a capsule collection twice a year. With the first being a collab with Dutch model and influencer Isadee Jansen. The beginning of the start of a series of exciting campaigns featuring brand ambassadors embodying YOEK’s philosophy and bringing the brand closer to our audience. All Yoek collections are available from size 38 up to size 58. Contact wholesale The YOEK showroom is located near Amsterdam, please feel free to contact us by phone +31(0)203882580 or by e-mail info@yoek.nl for more information or to make an appointment to visit us! Photo credits: YOEK