Master in Fashion Marketing and Communication – IED Barcelona
Course Summary School: Istituto Europeo di Design (IED)
Location: Spain, Barcelona
Education: Master's Degree
The Master in Fashion Marketing and Communication at IED Barcelona equips professionals with the strategic tools and creative vision needed to connect brands with audiences in an ever-evolving industry. This programme blends marketing, communication, and trend analysis, preparing students to develop and implement innovative brand strategies for both emerging and established fashion businesses.
Students will learn to identify new sociocultural and market trends, optimise brand positioning and collections, and master the key marketing tools required for success in the global fashion scene.
- School: IED Barcelona
- Location: Barcelona
- Education: Master
- Duration: 10 months
- Language: Spanish
This project-based master’s degree is designed to provide a progressive learning experience, allowing students to:
- Master essential marketing and communication strategies for the fashion industry.
- Develop branding, market research, and digital strategy skills to strengthen brand identity.
- Work in international and multidisciplinary teams, gaining a global perspective on fashion business.
- Collaborate with real companies, applying knowledge in a final thesis project based on a real industry brief.
This master’s degree is designed for graduates in Business Administration, Communication, PR, Advertising, Law, or Design, as well as professionals with at least two years of experience in the fashion industry looking to enhance their marketing and communication expertise.
Throughout the programme, students collaborate with industry-leading companies and institutions, gaining first-hand experience of the realities of the fashion market. The integration of Design Thinking and innovative learning methods makes this programme a unique and highly immersive professional experience.
Career Opportunities
- Marketing and Communication Department in textile and fashion companies
- Fashion and Marketing Consultancy
- Fashion Products and Buying
- Retail and Visual Merchandising
- Fashion Journalism
- Trend Forecasting (Coolhunting)
- Fashion Media and Publications
- Community Management
- Branding
- Sustainability in Marketing