Vogue Summer School: Fashion Business (Pre-College In Person)

This course is an introduction to fashion business and provides overall insight into the key creative practices of the fashion industry including marketing, branding, and promotion, considering how they interconnect with business direction and strategy.

Students will explore the different career opportunities and learn about a wide range of topics including developing a brand identity, standing out in the marketplace, and understanding your customer base, all the while looking at these subjects from multiple industry perspectives. Students will also consider the key influences on fashion and identify wider trends that shape the industry and learn about the future of fashion and their own place within it.