Bachelor Fashion & Luxury Communication (2nd & 3rd year)

The Bachelor's degree in Fashion & Luxury Communication trains versatile marketing and communications professionals in the fashion and luxury sectors. Through a comprehensive understanding of the sector's challenges and an analysis of brand DNA, students learn to implement impactful communication strategies and manage innovative marketing initiatives. Event planning, press relations coordination, digital visibility development, building a strong brand identity, and luxury experience development are all key skills developed throughout the program. This program prepares students for constantly evolving careers at the intersection of communication, business, and brand strategy.

Learning outcomes :

→ Acquire a fashion culture
→ Coordinate the development of a product offering in line with the market and brand positioning
→ Promote a fashion & luxury product by mastering the tools of online and offline communication
→ Design, plan and orchestrate a fashion event
→ Structure an entrepreneurial project
→ Master the codes of luxury

And at the end of the 3rd year, student should be able to:

→ Analyze a request and design a creative and innovative event project
→ Manage the organization and implementation of the event project on the technical, logistical and budgetary levels
→ Coordinate interactions with the different stakeholders of the event project