Mastère Innovative Fashion & Luxury Management

Course Summary School: EIDM École Internationale de Mode & Luxe

Location: France, Paris

Education: Master's Degree

The Master's in Innovative Fashion & Luxury Management trains luxury environment experts capable of leading brand strategy in a constantly changing sector, integrating contemporary issues related to innovation, desirability and reputation. By mobilizing a cross-disciplinary approach combining strategic marketing, product innovation, narrative communication and brand culture, this master's degree prepares future professionals to support fashion and luxury companies in managing their growth, influence and uniqueness.
Learning outcomes :
    → Prepare for the demands of the luxury industry
    → Develop an innovative and multicultural vision of the role of manager
    → Discover the key tools for managing branding projects.
    → Integrate the latest technological innovations and adopt a creative approach to define the strategy best suited to brand positioning.
And at the end of the 2nd year, student should be able to:
    → Diagnose the positioning and distinctive value proposition of the brand
    → Develop a marketing communication strategy aligned with the brand's values and promoting the engagement of its target audience
    → Manage the deployment of a marketing communication strategy responsible
    → Engage in innovation and digital transformation of the brand communication
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