Master Global Fashion & Luxury Management
Course Summary School: EIDM École Internationale de Mode & Luxe
Location: France, Paris
Education: Master's Degree
The Global Fashion & Luxury Management Master is a multidisciplinary program that develops the entrepreneurial and creative skills essential for a successful career in the fashion and luxury industry.
Trained by top-level fashion professionals, students will acquire managerial and interpersonal skills, enhanced by an international learning environment. Students will develop an in-depth fashion culture in three European capitals: Paris, London, and Milan.
Learning outcomes :
→ Analyze the new economic models that shape the global fashion industry and anticipate the future of fashion.
→ Understand cultural diversity in the business world and identify management styles suited to a team in a multicultural environment
→ Identify the fundamental concepts of branding, digital identity and be able to make strategic decisions based on brand positioning and its target market
→ Understand the central role of press relations in the fashion and luxury communication
→ Find your way around French society and decode the french culture
And at the end of the 2nd year, student should be able to:
→ Diagnose the positioning and distinctive value proposition of the brand
→ Develop a marketing communication strategy aligned with the brand's values and promoting the engagement of its target audience
→ Manage the deployment of a marketing communication strategy responsible
→ Develop the brand's creative strategy in media and original and innovative content
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