Bachelor of Arts (Hons) in Fashion Marketing and Promotion - IED Madrid

Course Summary School: Istituto Europeo di Design (IED)

Location: Spain,  Madrid

Education: Bachelor's Degree

The BA (Hons) in Fashion Marketing and Promotion* is a University of Westminster degree delivered at IED Madrid, designed to develop creative professionals for contemporary fashion communication. The programme focuses on how fashion brands are built, communicated and experienced across digital and physical contexts, responding to the evolving dynamics of the global fashion industry.
Throughout the program, students work on projects related to brand identity, campaign development and content production, engaging with visual languages, media platforms and audience-focused narratives.
  • Location: Madrid
  • Education: Bachelor of Arts (Hons)
  • Duration: 3 years (Full-Time) – Validated by the University of Westminster
  • Language: English
Learning is structured around project-based practice and industry-relevant briefs, encouraging critical thinking and professional awareness. An optional industry placement year between the second and third years offers the opportunity to gain hands-on experience and strengthen professional profiles within the fashion sector.
The structure progresses from initial exploration to specialization: 
  • Level 4: foundations of fashion marketing and advertising. 
  • Level 5: professional development, industry-oriented projects and definition of individual interests. 
  • Level 6: specialization and final project.
Employment opportunities
  • Advertising
  • Branding Promotion
  • Creative Marketing
  • Digital Marketing
  • Public Relations
  • Trend Forecasting
*This program is currently undergoing formal validation by the University of Westminster. 
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