Fashion Business (Undergraduate Program) "Head of commercial & Communication strategy in Fashion Industry"

This is a business school-type programme, with specialisation in Marketing & Communication applied to the fashion and lifestyle industries. This program focuses on creating a link between business and creativity within the context of a dynamic academic cirriculum. Thanks to our industry partners and workshops based on real-life examples and brands, students gain firsthand experience that enables them to flourish upon entering the workforce.

COURSE IN FASHION & THE CREATIVE PROCESS: Understanding fashion today through classes in the history and sociology of fashion, introduction to the Textile-Apparel-Distribution industries and shopping in Paris, etc.

CREATIVE MANAGEMENT : Marketing and its implementation through market research / Sales and product strategy processes through the study of customer behavior / Introduction to visual merchandising / Fundamentals of communications to understand strategic and marketing impact

THE ECONOMIC & LEGAL CONTEXT: Become familiar with French private law and general accounting.

Internship: Mandatory 10-week sales internship in a store, boutique or professional showroom. Complete internship must also be handed in.

COURSE IN FASHION & THE CREATIVE PROCESS: Identity of labels / The various fashion markets and their unique challenges / Learn to observe and understand the world around you through trends and fashion forecasting; Learn the process involved in creating a collection / Explore the field of accessories and the specific features of this market, etc.

CREATIVE MANAGEMENT: Deconstructing Marketing / Learn how French distribution is organized / Point-of-sale and Visual Merchandising techniques / Negotiation techniques for each distribution channel (wholesale, retail, etc.) / Communications tools and social media adapted to different fashion & luxury target audiences; Understand the sourcing and production outlines for a collection…

THE ECONOMIC & LEGAL CONTEXT: Learn about private-sector law, commercial law, tax law and consumer law. Fully grasp financial analysis in management and general accountancy.

Internship: Mandatory 12-week internship in a fashion company to understand to each department works. Oral presentation of a complete internship report.

Course in Fashion & the Creative process: Identifying and using sources of fashion and breaking these down for forecasting. Exploring and using technical textiles to provide innovative solutions.

Creative Management: New international distribution channels; Understand the principles of inter-cultural management / Define successful omni-channel strategies and ensure online performance / Learn about communications imperatives and strategies / Establish a global international production strategy, discover brand management / Enhance your expertise in every fashion market (Menswear, Childrenswear, Lingerie, Cosmetics, Jewellery, etc.)…

The economic & legal context: Become an expert in trademark law copyright law, patent law, labour law, Budgetary management and budget analysis / Applying a comprehensive and cross-disciplinary approach

Internship: Mandatory 6-month (minimum) internship within a company in order to fully understand its inner workings and get a grasp on the position you would want in the future.

Final Thesis Project: Choose a personal project for the creation or launch of a brand of choice then write a dissertation and defend it before a panel of industry professionals.