- Vivian Hendriksz |
London - Alvanon has named sustainable fashion label Studio JUX to its Dr. Kenneth Wang mentorship program.
Janice Wang, CEO of the global apparel business expert, officially appointed the Amsterdam-based label as the latest recipients of its two-year mentorship program. Founded in September 2011, the Dr. Kenneth Wang Mentorship Program works together with Alvanon's industry experts and helps emerging brands and design talents pave a sustainable path to success.
Through the program, Alvanon is set to strengthen Studio JUX's current business strategy using statistical sizing data, technical design tools and training in key areas of the fashion industry, including production, supply chain issues, fit, marketing and sales. "Studio JUX is a perfect candidate for our mentoring program," said Wang. "As an industry, we have to develop new business models and solutions that can solve the massive challenges we face."
"Sustainability – and responsible innovation – are already at the core of the very way they think, act and work. Profits from their thoughtful business plan will be invested in programmes in those same communities where the factories are located. These will provide skills training, personal development programmes and apprenticeships that help get people into skilled work in the textile and garment industry."
Founded in 2008 by Jitske Lundgren and Carlien Helmink, Studio JUX core belief is that fashion should be fun and enjoyable for everyone, ranging from the designers, to the garment workers and the end consumer wearing the garment. As a sustainable, high-end label, Studio JUX offers an alternative to fast fashion that focuses on maximizing social economic impact while its minimizing environmental footprint. Each garment from Studio JUX is made by Nepali tailors under fair labour conditions, which are overseen by the Fair Wear Foundation.
"Alvanon has an incredible wealth of knowledge, scientific data and experience," says Lundgren on the mentorship with Alvanon, "and it’s not limited to design or production. Their expertise covers virtually every aspect of the business of fashion. As a social enterprise, it’s our mission to successfully run a sustainable ethical fashion and lifestyle brand. To us ‘success’ means growth for everyone involved in the value chain; our employees, key suppliers, customers, lenders and shareholders. It’s in our DNA and Alvanon’s mentoring will help us prove that growth and sustainability are not opposing ideas."
Katinka van Beveren, Alvanon’s lead consultant, added: "We are so proud to have partnered with Studio JUX. As an industry, we need to develop new ways of thinking in order to lead the push towards a more sustainable economy. Studio JUX has the potential to be such innovator, working proactively to address critical environmental, social and ethical challenges on a global scale."
Studio JUX collections are manufactured in their own factory in Kathmandu, Nepal. The Amsterdam-based label sells its collections in 16 countries, including its home-town the Netherlands as well as online.
Images: Studio JUX