British Fashion Council adds Paula Knorr to NewGen lineup

Royal College of Art graduate Paula Knorr, who's womenswear brand is now in its third season, has been added to the line-up of NewGen recipients by the British Fashion Council.

Knorr joins Ashley Williams, Danielle Romeril, Faustine Steinmetz, Marta Jakubowski, Molly Goddard, Ryan Lo and Sadie Williams, who all continue to receive NewGen support, and all eight designers will showcase their collections at London Fashion Week in September.

Ashley Williams, Ryan Lo and Molly Goddard will host catwalk shows, while the other designers will host static presentations. In addition, each of the NewGen designers will be allocated a dedicated pop-up showroom space within the Designer Showrooms at Brewer Street Car Park, the home of London Fashion Week to host press and buyers appointments.

Sarah Mower, British Fashion Council ambassador for emerging talent, and chair of the NewGen committee said: “Discovering, supporting and mentoring NewGen is the most vital and effective work the British Fashion Council does. The designers who graduate through this scheme are the lifeblood of London and its reputation as a creative hotbed with business credentials developed at a very early stage.

“This generation is thinking of new ways of presenting and are natural communicators of the digital age – they are all individualists with exciting, optimistic ideas which are a delight to see.”

The NewGen scheme, which was founded in 1993, offers designers financial support and showcasing opportunities during London Fashion Week, as well as individual mentoring and business training to assist the designers as they develop their business infrastructure and skills.

NewGen has been promotional launch pad for emerging designers including Alexander McQueen, Christopher Kane, Erdem, Jonathan Saunders, J.W.Anderson, Marques’Almeida, Mary Katrantzou, Nicholas Kirkwood, Roksanda Ilincic and Simone Rocha.

London Fashion Week takes place from September 16 – 20, 2016.

Image: courtesy of the British Fashion Council