DMU graduate partners lingerie collection with Hope charity

A contour fashion graduate from De Montfort University (DMU) Roshni Desai has partnered her inclusive lingerie brand Roshi Desai Designs with Leicester-based charity Hope Against Cancer to raise awareness and funding for breast cancer patients.

Desai’s first lingerie collection launched in 2020 and it includes a bralette designed for breast cancer patients recovering from surgery. She designed the bralette with mesh lining and no wires so that it provides support but is comfortable.

Hope Against Cancer and Desai have designed a lingerie charity pin badge that will be sold on Desai’s Etsy shop and on the Asos Marketplace. Of all the pins sold, 25 percent will be donated to the charity. Additionally, for every bralette sold, Desai will make a donation towards Hope.

Desai said in a statement: “Partnering my designs with a charity is something I have always wanted to do; I am partnered with Hope for a year, and I really want to make a difference.

“I am also hopefully going to take my collection to the NEC Bridal Show later this year and I will take this opportunity to raise more awareness and fundraising for the charity. I just want to make more women feel great about themselves.”

Nigel Rose, chief executive at Hope Against Cancer, added: “This is a fantastically innovative idea, it’s a great partnership and we are grateful to Roshni for her donations from this venture, which is helping us to continue to fund vital, life-saving cancer research right here in Leicester.”

Desai is currently back at DMU to take part in the Crucible Project, an entrepreneurship programme designed for the college’s graduates.

Photo credit: De Montfort University