Erik Bang (H&M Foundation): “We are making changes from which the whole of the fashion industry can benefit”

Changing methods of consumption and educating people to recycle used goods is the main preoccupation of the H&M Foundation. Faced with a growing middle class, how can we continue to produce mass fashion whilst at the same protecting the planet? Limited resources, fragile ecosystems and climate change, makes it clear that a time will come when everyone will have to re-think production methods and incorporate new technologies to create a new industry that uses recycle materials and respects the environment. Erik Bang, chief strategist for innovation at H&M Foundation tells us about advances in the sector and in particular through the Global Change Award which celebrates its third anniversary this year.