ESNE promotes young entrepreneurial fashion talent via Allianz Ego Confidence in Fashion Award

This past Sunday, March 13, at Mercedes-Benz Fashion Week Madrid (MBFWMadrid) in Spain, the second edition of the Allianz Ego Confidence in Fashion award honoured the promising young fashion brand, Evade House, in collaboration with Madrid design school ESNE.

At this edition, the director of Fashion at ESNE, Maruca García Paredes, was part of the jury for the award, along with Spanish fashion designer Alejandro Gómez Palomo from Palomo Spain, Teresa Medina from MBFWMadrid, and Andrés Aberasturi from Allianz Ego.

For the award’s winner, ESNE provides six months of professional guidance and training to the young entrepreneur behind the selected brand, to help them to promote and further improve their fashion label.

Next to the six-month training, the winner of the Allianz Ego Confidence in Fashion award receives 6,000 euros in prize money to invest in their fashion label and the opportunity to present their next collection on the MBFWMadrid catwalk at its edition in September 2022.

Spanish emerging fashion label Evade House, fronted by designer Evangelina Julia from Madrid, won this year’s award at MBFWMadrid on Sunday.

At MBFWMadrid, young fashion labels who are selected to participate in the Ego platform for young designers present their collections on the last day of the event and are invited to show their collections in the Allianz Ego showroom.

Ego participants are also eligible to win two awards, The Allianz Ego Confidence in Fashion Award and the Mercedes-Benz Fashion Talent award by the main sponsor of MBFWMadrid, Mercedes-Benz.

The above-mentioned Allianz Ego Confidence in Fashion award is a very recent addition young Spanish fashion labels can apply for, added only at the last edition of Mercedes-Benz Fashion Week Madrid, in September 2021. The prize highlights fashion entrepreneurship in Spain and is presented on the last day of fashion week, before all of the participants of the Ego platform show their collections.

The second award, called the Mercedes-Benz Fashion Talent award, recognises fashion design skills and is given to the young fashion label with the best collection out of all of the selected designers. This award is presented at the very end of the fashion show schedule. The award was won by upcoming fashion label Rubearth.

Rubearth is headed by designer Gabriel Noguieras, who is originally from Venezuela. Noguieras previously won the Mercedes-Benz Fashion Talent award for his AW21 collection at MBFWMadrid April 2021, and Rubearth also took home the first edition of the Allianz Ego Confidence in Fashion award in September 2021.