Fashion trade shows: when and where can designers present their collections to buyers?

What makes fashion trade shows, held twice a year for the Spring/Summer and Fall/Winter seasons, so crucial to the industry? How do designers use these platforms to showcase their collections six months prior to the retail season, and what opportunities do these events provide for buyers? The background article What is the function of fashion trade shows and when do they take place? provides a detailed overview of fashion trade shows, also known as trade fairs, and how they operate.

What is the function of fashion trade shows and how can companies best make use of them?

Fashion trade shows aren't just about the clothes, they're also a hub for networking, negotiations, and media exposure. But what goes on behind the scenes at these high-profile events?

This article text has been partially generated with an AI tool, and then edited by Veerle Versteeg.