Harrods opens ‘Emerging Designers: China’ pop-up in Knightsbridge store

Renowned department store Harrods has revealed ‘Emerging Designers: China’, a pop-up shop in its Knightsbridge flagship store focused on young Chinese design.

The pop-up shop features fashion designer Chenpeng, winner of the Yu Prize 2021, a design competition that awards China's young creative fashion talent.

Harrod’s online store will have access to Chenpeng’s puffer jackets, however, as well as that, Harrods Knightbridge will have access to collections from fashion labels including Shushu Tong, WMWM and Ruohan until mid-December.

Poppy Lomax, buying manager for womenswear at Harrods, said in a statement: “Over recent years, there has been a huge increase in creative output from the Chinese luxury industry, and this growth has been really exciting to watch. I am thrilled that we have the opportunity to offer our customers must-have pieces from some of the most exciting designers in the market right now.

“Our local and international customers are always eager to learn of younger brands in the industry and trust us to bring them the best, and that is what the Emerging Designers: China pop-up achieves, with Chenpeng’s super versatile puffer jackets to statement separates from WMWM, I’m confident that our customers will love the exclusive pop-up’s curation.”

Wendy Yu, founder and president of Yu Holdings, added: “What I admire about Chen Peng's approach to fashion is that it is so creatively exciting and recognisable, and yet so wearable, universal and inclusive. As the Yu Prize 2021 winner, Chenpeng stood out as a brand with a strong design language that translates so effectively both aesthetically and commercially and is uniquely relevant to the global fashion customer. I am thrilled that Chenpeng now has a home at Harrods, a store synonymous with the best in class.”

Photo credit: Harrods PR