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HAW graduate wins Designer for Tomorrow award

By Georgie Lillington

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A recent fashion graduate from HAW Hamburg University of Applied Sciences has been named the winner of Peek & Cloppenburg and Fashion ID’s 10th ‘Designer for Tomorrow’ 2017 award at Berlin Fashion Week.

Lara Krude, was awarded with the fashion talent award after showing her ‘What remains’ collection at the Mercedes-Benz Berlin Fashion Week on Thursday. Krude’s collection is said to have a world without tailors, where men have forgotten how to dress themselves properly, wearing eg. pyjamas over their jackets.

The jury board, which included patron of the award Stella McCartney, was impressed with Krude’s innovative tailoring skills. “Lara Krude impressed me today with her talent for tailoring. Her concept is great and very relevant in a changing fashion industry” said McCartney.

The award will see Krude receive a sustainable, individual sponsorship program from Peek & Cloppenburg and Fashion ID, which includes an internship with Stella McCartney’s design team. McCartney, in a conversation with presenter Johanna Klum said she was “truly honored to be the Patron of this award again. Especially as it is the tenth round of the DfT.”

Finalists for this years award were Fanny Varga from London College of Fashion, Fatima Danielsson from Istituto Marangoni Paris, Lara Krude from HAW, Hamburg, Lisa Haas from MD.M, Munich, and Marcella Lobo from Amsterdam Fashion Institute.

The ‘Designer for Tomorrow’ award (DfT) was established in 2009, with a mission ‘to provide individual, professional support to up-and-coming designers over the long term.’ Offering a visible platform for young designers to gain attention from the fashion industry and the general public.

Photos courtesy of Peek & Cloppenburg

Photos: Award winner Lara Krude with Stella McCartney, courtesy of Peek & Cloppenburg

Berlin Fashion Week
Designer For Tomorrow
Peek&Cloppenburg
Stella McCartney