How do the different types of physical retail each offer a unique customer experience?

The background article Exploring physical retail: From pop-ups to multibrand and flagships explores the diverse landscape of physical retail stores, categorising stores into multi-brand, monobrand, flagship, shop-in-shop, pop-up, concept, and department stores.

The variety in physical retail enables each fashion brand to choose a store type that best suits their purposes and the experience they want to offer their customers. For instance, multi-brand stores feature products from various brands, while monobrand stores focus on a single brand's offerings.

Fashion retail stores and strategies for consumer engagement

Then there are also shop-in-shop setups. These allow brands to have a dedicated space within larger stores. But do you know which type of retail store merges retail with other disciplines to offer a more thematic shopping experience? What unique role do pop-up stores play for fashion brands when it comes to marketing and consumer engagement strategies? With this background article on hand, you’ll know the physical retail landscape through and through and will be able to answer any question about it.

This article text has been partially generated with an AI tool, and then edited by Veerle Versteeg.