iNDiViDUALS graduation show a statement against conservative thinking

Inspired by today’s not-so-forward-thinking political landscape, student reality school brand iNDiViDUALS took over the Kohnstammhof in Amsterdam, The Netherlands, to present their S/S18 collection.

iNDiViDUALS S/S18 is a collection of iconic and timeless menswear garments in the form of tailored silhouettes in exaggerated proportions. The collection aims to resemble the mindset of those who don’t like change, giving them a taste of their own medicine in the process. “Our collection is the perfect remedy for the conservatives: turning classical items into exaggerated designs. It tells them exactly what they want to hear in order to awake their senses,” said by the students.

The graduates decided to be the first generation to have an open air event, accessible for everyone. With 50 models walking over the Kohnstammhof, the garments of the ready-to-wear collection looked timeless, intentionally awkward and strictly masculine, to be worn by women.

The collection featured out-of-proportion silhouettes, with colours like Patriotic Blue, Corduroy Bordeaux and Camel. Prints like shirting-stripe cotton and check were found on spencers, blazers and overcoats. Ten models were covered in handmade plastic garment bags inspired by the thought of preserving and holding on to what we already know.

For the first time ever, iNDiViDUALS opted to sell the whole collection directly after the show in a ‘see now, buy now’ pop-up store, located at the same venue. The collection will be available from March 2018 in selected stores.

iNDiViDUALS is a premium Dutch fashion brand where AMFI-students are primed to experience real-time fashion industry demands. iNDiViDUALS is an initiative of AMFI – Amsterdam Fashion Institute and the Hogeschool van Amsterdam.

Images: iNDiViDUALS