Launch of global contest to redefine sustainability for a new generation

Four experts have joined forces to call on the international community of creatives to tell a new story on that most familiar of topics: Sustainability. Giusy Bettoni, CEO and Founder, of eco-hub, C.L.A.S.S.; Stefania Ricci, Director, Museo Salvatore Ferragamo; Jeanine Ballone Managing Director, Fashion 4 Development; and Anna Detheridge, Founder and President, Connecting Cultures, launched via Instagram what they are describing as “the first international competition for innovative models of communication in sustainable fashion.”