The impact of fashion week: beyond the runways

CDMX - New York, Milan, Paris and London: the four largest Fashion Weeks have been in the spotlight for decades. However, the same creative minds behind these Fashion Week majors also arrange over one hundred other events throughout the globe each year. Each of these lesser-known fashion events is dedicated to presenting local trends. Although you may not have heard of every single one, they all use the same business model as the four big ones that remain producing results to this day. What is so special about this model? And is it time for it to evolve?