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The Prada Foundation announces winner of the degree award

By Isabella Naef


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Ahmed Ashraf Anwar Mohamed Morsi of the Politecnico di Milano has been announced the winner of the fourth edition of the Prada Foundation Degree Award with his thesis entitled "Adaptive reuse, creative industries, and the politics of arts-led redevelopment in downtown Cairo".

The prize consists of a scholarship with a maximum value of 25 thousand euros aimed at the participation of the winner in a semester, annual or biennial master, chosen from a list of 21 international schools and universities, in one of the following subjects: economics, management of artistic and cultural resources, cultural marketing, museology and curatorship. After the completion of the master, a six-month internship at the Foundation is also offered.

The jury that awarded the prize was made up of Miuccia Prada, president of Fondazione Prada; Tommaso Sacchi, Councilor for Culture of the Municipality of Milan; Luciano Fontana, editor of the Corriere della Sera and Chiara Costa, head of programs of the Prada Foundation. The fifth edition of the degree award will be announced on 28 February.

The jury based its evaluations on the innovation of the thesis, the applied methodology, the use of sources, the editorial yield and the originality of the research. Ahmed Ashraf Anwar Mohamed Morsi’s thesis explores the socio-economic and political repercussions of the dynamics that combine the adaptive reuse of existing structures of many temporarily abandoned buildings in the centre of Cairo with urban regeneration guided by art and culture.

Originally published on FashionUnited.it and translated by Andrea Byrne.

Photo credit: Courtesy of Fondazione Prada

Graduation Award
Prada Foundation