USC Iovine and Young Academy, Adidas and Pensole expand partnership to create opportunities for students

USC Iovine and Young Academy, Adidas and the Pensole Footwear Design Academy have expanded their partnership with the objective to create opportunities for students from marginalised communities who have an interest in design and creativity.

The partnership has already produced a number of events including ‘Wood U’ workshops, where students from the Academy worked with Adidas and rapper D Smoke to design an apparel and footwear collection launching this year.

Dr. D'Wayne Edwards, founder of Pensole, said in a statement: “This partnership marks an ongoing chapter to offer the next generation of creative thinkers and dreamers the skills to shape the future of design. Despite someone's background or economic standing, kids bold enough to dream big should be provided with equitable access to education.”

Ayesha Martin, Adidas’ senior director of communities and social impact, added: “Adidas has long been involved in the Los Angeles area and its community. As part of our commitment to continue to support communities and our youth, we're proud to be part of these new partnerships to advance opportunities for students from communities who are historically underserved.

“We're bringing together the absolute best in sport, business and design – first working with students in the Los Angeles area and then with others around the country through Adidas Community.”

Photo credit: Adidas, PR Newswire